Wind Turbine Advertising Picking
Up Steam
Wind turbines themselves are controversial enough as many people
just don't like the sight of them. Some environmentalists and
homeowners object to wind turbines on the "not in my backyard"
phenomenon saying they wreck the landscape.
So, it should be no surprise that wind turbine advertising is another
controversial green subject. It calls into question several issues,
which bring together those who don't like wind turbines, those
who don't like outdoor advertising and those who suspect the using
wind generators for advertising purposes will just promote greenwashing.
Now, one can just imagine the fast spinning blades of a smaller
wind turbine displaying the Target or BMW logo. One may not want
to see the Microsoft symbol, NBC Peacock or McDonald's logo on
spinning wind turbine blades while out on a Sunday drive.
There could even be banners fluttering in the breeze hanging
from the wind turbines and nearby could wind wavers or inflatable
wind dancers. These might be considered eyesores by many.
But, now consider for a minute the vertical
axis wind turbines that have been growing in popularity lately.
Several companies including the Quiet Revolution and WePower are
not only building popular vertical axis turbines but are starting
to advertise for different companies upon these turbines as well.
A couple advantages of using vertical wind turbines for outdoor
advertising platforms include the design can be used flip-card
style to create animated advertisements before the public eye.
The electricity generated from these turbines can also be used
to power larger billboards.
Now, like I've stated not everyone will be happy with more billboards
blocking the scenery and greenery, whether they are powered with
renewable energy or not. But, one big celebrity in the name of
Jay Leno is already on board.
On top of Jay's Garage is a vertical axis magnetic
wind turbine from WePower. This turbine is similar to other
WePower "Windvertising" wind turbines that will be going
up in the near future. In fact, the company has the resources
to put up around 500,000 such wind turbines over the next couple
of years.
Other wind turbine designs are more modest in scale. Like the
concept or not, vertical axis wind turbines are offering manufacturers
and advertisers more flexibility than ever before. Look for wind
turbine advertising to come to a highway and neighborhood soon
near you.
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